When I joined Varo Bank as part of their first-ever in-house creative team, they were in the midst of developing a new design system. With multiple applications, this system needed be flexible enough to be reflected through every customer touchpoint from the design of the product itself to through-the-funnel marketing efforts and internal branding.

We first started by introducing the new Varo to our teams to get them excited about the redesign. I then embarked on orchestrating the first soup-to-nuts production that Varo produced entirely in-house. This meant educating partners in finance and C-suite leadership on how a production gets off the ground, contractual agreements, payment terms, and timelines. This project resulted in 175 unique still images and 40 videos that were ultimately pieced together to deliver a brand new website, social ads, banners, lifecycle marketing, organic social, and performance marketing efforts.

The Varo rebrand resulted in a refreshed website that drove a 30% increase in account opens, paid media that reduced acquisition costs by 65%, and nearly doubled the number of profit-generating customers.

Brand: Varo Bank | Role: Senior Producer