Zig the Runway

In early 2020, Reebok introduced their newest shoe - Zig Kinetica - with the help of their many celebrity partners. This digital and social campaign cleverly mimicked the video doorbell look to engage with users on neighborhood app platforms, unlocking a new world of earned media. With just about a dozen celebrities to shoot in under two months, we as a team of agency producers each took on a couple shoots.

Read More: Rolling Stone, Billboard, Complex, The Drum

Agency: Venables Bell + Partners | Role: Producer