Reebok x Cardi B

A long-standing relationship with Cardi B led to Reebok and Cardi B launching their joint line of shoes and apparel…amidst a pandemic. The fun and fantastical digital and social videos led to the shoes selling out within 24 hours of the campaign’s launch.

Read More: Rolling Stone, CNN, Hypebae, Teen Vogue

Agency: Venables Bell + Partners | Role: Producer

Fall/Winter 2020

Director: Jora Frantzis / Prettybird

Editor: Eric Alexander-Hughes / The Den

VFX: The Mill

Music, Sound Design, Mix: Barking Owl

Creative Director: Byron del Rosario

Associate Creative Director: Ryan Hoercher

Creatives: Nina Golik + Bryson Schmidt