There are few opportunities in life where you are given the chance to animate a poop and write a custom jingle. Poopsie, the animated poop, explains how Halo Pet Foods are made with whole meat and what whole meat is. Poopsie even gained a cult following in Canada as well as online, with re-edits and “never-ending-Poopsie-song” cuts.

Read More: AdAge, Adweek, Cuteness.com, Campaign US

Agency: RPA | Role: Producer

Director: Jamie Rockaway / Transistor Studios

Music, Sound Design, Mix: Shindig

Creative Directors: Adam Lowrey + Nathan Crow

Creatives: Melissa Neborsky, Ari Alius, Lauren Geschke, Eric Aldama