Many people wrongly assumed that ARCO’s low prices meant they had lower quality gas. Using common idioms, these quippy :15 spots quickly put a smile on your face and reminded consumers that ARCO has quality, Top Tier gas.

Agency: RPA | Role: Producer

Director: Chris Woods / Hungry Man

Editor: Graham Chisholm / No6

Creative Director: Adam Lowrey + Nathan Crow

Creatives: Lauren Geschke + Eric Aldama